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/ 7. Content Optimisation / Quiz: Quiz

Advanced SEO Textbook

Quiz

Practice your skills and challange your knowledge.

Step 1 of 25

4%

What is wrong with this <img> tag? (see description below for the image code)*
- there is nothing wrong with this img tag.
- keyword stuffing
- incorrect alt text attribute used
- incorrect file extension
<img src="chocolate-cake.webp" alt="cake chocolate cake chocolate chip cake delicious chocolate cake easy chocolate cake recipe chocolate cake recipe" />

True or false: Google always displays the meta description that you provide?*
- True
- False

Which of the following is the most rarely impacted by keyword cannibalisation?*
- Your website's site structure.
- Your website's rankings.
- Your website's authority.
- Your website's crawl budget.

Which of the following statements is true about heading tags.*
- Web pages should have multiple H1 and H2 tags.
- Web pages should only have one H1 tag.
- There's no such thing as having "too many headings"
- Web pages should have multiple H1 tags.

Which of the following is not one of the C's of content?*
- Content Angle
- Content Length
- Content Creator
- Content Medium

True or false: Google treats the alt text similarly to the anchor text of a textual hyperlink.*
- True
- False

Which of the following on-page elements is included in Surfer SEO's Content Editor tool?*
- bold words
- number of headings
- number of words
- all of the above
- none of the above

True or false: All keyword cannibalisation is bad.*
- True
- False

True or false: Meta descriptions are a ranking factor.*
- True
- False

Fill in the gap. Users who are new to a topic will likely search for ______ terms.*
- informational
- specific
- navigational
- generic

What is keyword cannibalisation?*
- When multiple pages on a site are optimised to target and rank for the same keywords.
- When you analyse competitors to discover keywords to target.
- When you copy all the content from your competitor and your website starts ranking higher than the competitor's one.
- When a single page ranks for more than one keyword.
- When poor SEO implementation causes your page to be non-competitive for the target keywords.

Which of the following, is not a share trigger?*
- Page title
- Content depth
- Storytelling
- Content length
- Utility

What is keyword density?*
- the maximum number of times a keyword can be included on a web page.
- the maximum number of times a keyword can be included on a website.
- how frequently a keyword occurs within the content of a web page.
- something I always get my VA's to use, so then I can cut on their remuneration when they get it wrong.
- how frequently a keyword occurs within a website.

Fill in the gap. Google primarily uses the ________ in conjunction with computer vision algorithms to better understand the contents of an image.*
- alt text attribute and surrounding content
- meta description
- page title
- file name

Fill in the gap. The meta description goes in the _______ section of your HTML page.*
- <body>
- <title>
- <head>
- <div>

Why is keyword stuffing an issue?*
- It increases your word count too much.
- It prevents Google from indexing your web pages.
- Nothing I ever care about!
- It doesn't provide relevance to your web page.
- It results in a negative user experience.

What is wrong with this page title which is trying to target the keyword "fancy dress costumes"? (see description below for the page title)*
- Too long, brand name at the beginning and doesn't contain the primary keyword
- Too short, brand name at the beginning and doesn't contain keyword
- Too long
- Brand name is at the beginning of the page title
- Too short
Page title:
Funidelia: Online costumes shop, geeky gifts and party ...

How many types of header (<h?>) tag types are there?*
- 2
- 4
- 6
- 8

Fill the gap. _________ is easy to digest and more likely to be shared.*
- Short form content
- Long form content
- Duplicate content
- No content

What does Google use to quickly find fresh content on a particular topic that increases in popularity.*
- Evergreen Queries
- Social Sharing Metric
- Query Deserves Freshness
- Query Deserves Frequency

What is the core search intent behind List based articles?*
- Mixed (Commercial and Navigational)
- Navigational
- Informational
- Mixed (Commercial and Informational)
- Commercial

True or false: Your homepage should include internal links to the most important pages.*
- True
- False

In general, how many internal links should you aim to include per 1000 words?*
- 2-4
- 4-6
- 4-8
- 6-10

Fill in the gap. The core keyword that you want to rank for should be placed at the ______ of the page title.*
- beginning
- middle
- end

True or false. Thin content only refers to pages that do not have enough content.*
- True
- False

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